Google has introduced new options into the potential “default search” engines which are available to Chrome users. DuckDuckGo is one of the most popular options in 60 markets around the world including, but not limited to, Argentina, Australia, Belgium, Brazil, Canada, Germany, Denmark, Finland, Greece, India, Mexico, Philippines, South Africa, U.K. U.S., and numerous others.

Google, Bing, Yahoo, Ask and AOL are the other default search engine options which people can choose to add to Chrome at will, and DuckDuckGo has just been added to that list. However, many people still opt for Google to be their default “default search” engine. Google Chrome users very rarely choose to customize their search engines and the majority of the users seem to be happy with setting Google as their default search engine.

DuckDuckGo does have an upper hand and is attempting to sway users to moves to its search engine with the clear message “your data shouldn’t be for sale”. With more and more people becoming increasingly paranoid over the idea that people are storing and selling your information, it would be no surprise if people were to move to a search engine which offers you safety from data theft.

It is anticipated that DuckDuckGo’s market shares should overtake that of Google’s closest search engine competitor, Yahoo. It has already rendered more user engagement than Bing.

But how does this affect SEO?

If DuckDuckGo continues to grow and does as well as is predicted, then SEOs should start to look into ways that they can optimize web pages and websites for DuckDuckGo.

Given that 62% of the market share globally is with Chrome, as it is the world’s most popular web browser, then it seems to be a logical decision to start looking in DuckDuckGo. Its message may just be strong enough to move the vast majority of web users from having Google as their default search engine to DuckDuckGo as the new default search engine.

Never underestimate the potential of an idea which makes users and individuals feel safe in a world which appears to be becoming more and more unsafe.