User Intent and its importance nowadays.
This Blog post and the video above are set to provide you the key information about the User Intent, or search intent, which is getting more important nowadays for the Google-rankings, as well as to help you understand what kind of content is best for your specific User Intent.
Let’s first look at the definition of the term “User Intent”. User Intent is a central factor in content and search engine optimization and is eclipsing individual keywords as a dominant ranking factor. It tells us which goal or intention an internet user has when entering a search term into a search engine.
You really need to know, what the user wants to find when he / she is searching for a specific Keyword and in case you are NOT able to provide the right content to satisfy the User Intent, you will not rank in the top positions on Google. It knows that you are not fulfilling the User Intent and therefore do not satisfy the user’s needs. As a matter of fact, for Google it is utmost important to satisfy their user needs to keep them: the more people use Google as search engine, the more people Google can target with ads and the more money they can make with Google AdWords.
How to apply user intent?
Now when you know that it is important to create the right kind of content that satisfies the User Intent, you need to know how to define, verify and create the right content to satisfy User Intent.
1. (More detailed example see video: 00:03:56) Using the right Google version and Location Settings, and above all check if your keywords give you a chance to rank for the topic! Always look who your competitors are, how strong their websites are (e.g. their credibility, authority). High-classified content written by experts, governments or educational websites etc. are hard to outrank. Get a feeling for whether it is possible to rank for one or the other term in your specific case.
1. Content classification - always study and analyze the keyword search results and the content of competitors and try to make your content useful and know what kind of elements the competitors are using e.g. what seems to be a ranking factor. (Example in the video: 00:14:20) Always check the keyword you want to rank for and the search results.
2. Keyword cluster definition according to user intent and classification - the keyword density does not help with appear relevant and important to Google anymore, however it is still important to have the right semantic text structure and phrases, as well as keywords to be relevant to Google and, of course, much more importantly provide useful content to your users.
Google knows that there should be special wording or answers to the topic and if it recognizes a lot of related content, then that will make your website look trustable from Google’s point of view. In case you need some help to find the right keywords, you can use simple Tools, such as Wordclouds (www.wordclouds.com) or for more professional results WDF*IDF Tools (www.seolyze.com). They can help you recognize which keywords your competitors are using (Check in our video how to use these tools: 00:20:10)
3. Content creation and modification - now when you know the User Intent and what keywords you should use, you must make sure your content is created or updated accordingly. Remember, if you do not provide the right kind of content to the users, you can have countless backlinks and provide the best content - but most likely you will not rank in the top positions!