Google rolled out a massive core update in May 2020. Google announced the rollout on the 4th May 2020 in a tweet:
“Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before.”
Google has since completed the update and rolled it out effectively over the course of two weeks. These large Google Core Updates have a significant impact on SERPs and there are always winners and losers when these core updates occur. This update is broad and far-reaching, so its effects will be obvious across all countries and languages. We refer to these types of updates as 'broad core updates’ because they are not specific to any region, category, or language.
The update negatively affected the following categories, and we can identify these categories as the 'losers’ of the Google Core May 2020 Update:
- Real Estate
- Pets and Animals
- People and Society
Naturally, these categories are not hot topics at the moment given the worldwide coronavirus pandemic and its effects on google searches. Most countries have banned travel and summer holidays are unlikely to take place. The world is not concerned about the above industries and Google’s update confirms this.
In contrast, News has benefited the most from this update and can we can consider this category to be the ‘winner’ of the Google Core May 2020 Update. Everyone around the world is focusing on News to receive up-to-date information about the coronavirus pandemic, so it isn’t surprising that this search category is thriving.
How Does The Google Core May 2020 Update Impact SEOs?
If the update has affected your site, either negatively or positively, it will be obvious. Google has provided a list of questions for you to consider if the updates affect you negatively. Unfortunately, a negative ranking might not indicate that there is anything wrong with your site or that you need to make any adjustments. But there is no harm in re-evaluating your current SEO strategy.
Recovering from a Google Core Update that has affected you negatively is no easy feat. Step one for all SEOs and site owners is to take a deep breath and analyse the overall impact the update has on the site. Take the time to see the bigger picture and design a plan to deal with the setback. This would be an excellent time to focus on improving the site overall. SEOs must ensure that keywords are up-to-date and that the content on the site is genuine, relevant, and reliable. And remember, there could be another update looming which could flip the winners and the losers of the May 2020 Google Update.