Bing is a popular search engine. Countless users around the world use Bing’s search engine. Searches are completed in hundreds of different languages every day. For this reason, Bing has been working hard to improve the accuracy of search results with the use of neural network models such as MT-DNN, Unicoder, and UniLM. Search engines need to be accurate and up-to-date at all times to reach user-satisfaction with quick and efficient search results. Bing is no exception, and they know it.
Bing Blogs has announced that Bing can now answer questions with simple ‘Yes’ or ‘No’ answers. This answer is, thereafter, followed by the relevant sources that support it. Bing developed this answering method to give the users straightforward answers without beating around the bush. In Bing’s opinion, the users are often looking for quick validation and the sources to support the answer.
Bing uses the example of a user searching for ‘Can dogs eat chocolate?’ The old search results simply highlighted the words in the relevant articles.
The user is required to read through the articles to find the answer. Highlighting the searched words in the articles is not enough for the user to get the answer, it simply highlights where the user can find the answer. Bing wanted to change this approach to give the user the answer first.
In the newer version of the search results, Bing answers the question at the top of the screen with ‘No’ and then displays the articles from which it derived this answer. The users can rely on the answer Bing provides or read the articles to find out more if they want to. The search engine is stepping up and analysing the articles to help the user find the answers faster. In a world that is all about quick, fast, and immediate results, Bing has certainly taken a step in the right direction.
Bing uses Natural Language Representation to understand that ‘Chocolate is toxic to dogs’ means that dogs cannot eat chocolate. Bing has stated that this NLR technology can understand complicated concepts and is superior to its predecessor. It would be interesting to see how Bing fairs with more complicated articles, but it has already proven itself to be a great feature for simple questions that have numerous articles on the internet to support the answer.
So, what does this mean for SEOs?
SEOs should find out which keywords Bing focuses on when producing the ‘yes’ or ‘no’ answers. Bing will have specific keywords that it uses to find the relevant articles. These articles are used to answer questions quickly and efficiently. SEOs will have to ensure they include these keywords in their content to always appear at the top of a search result. It is unlikely that the users will look past the first two or three articles to find further explanations once they have received the ‘yes’ or ‘no’ from Bing.