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What is User Intent (Search Intent)?

User Intent and its importance nowadays. This Blog post and the video above are set to provide you the key information about the User Intent, or search intent, which is getting more important nowadays for the Google-rankings, as well as to help you understand what kind of content is best...

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New Google Update 28th May 2020

Google has successfully added more layers to SEO and a few more hoops that SEO specialists need to consider when optimizing a webpage. Previously, Google has ranked search results based on relevant and up-to-date information that it deems useful for the user. SEOs have spent hours on creating...

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New Google Core Update rollout on the 4th May 2020

Google rolled out a massive core update in May 2020. Google announced the rollout on the 4th May 2020 in a tweet: “Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as...

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Bing Search Quality Update

Bing is a popular search engine. Countless users around the world use Bing’s search engine. Searches are completed in hundreds of different languages every day. For this reason, Bing has been working hard to improve the accuracy of search results with the use of neural network models such as...

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Data Confirms Why Google March 2019 Update Feels like a Rollback

It has come as quite a shock to many online publishers that Google’s latest March 2019 update was one of the biggest in 2019. Many publishers have made the comment that this update feels like a minor update and there is data which suggests that their view may be valid. The founder of...

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​Facebook is changing how it measures ad relevance

Facebook’s relevancy score is measured by the quality and engagement level of an ad. This score is what determines your cost-per-click on Facebook and how often Facebook will show your ad. If your ad is poor quality and people don’t look at it, then Facebook won’t waste their time prioritizing...

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A WordPress safety plan for SEO and developer

WordPress is web software which is used to create websites and it is responsible for the creation of one-third of the world’s websites. Unfortunately, the popularity of WordPress and the fact that it has implemented SEO features means that it is relentlessly attacked by SEO spam. Many SEOs and...

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​A new default search option for Google, is it time to start paying attention?

Google has introduced new options into the potential “default search” engines which are available to Chrome users. DuckDuckGo is one of the most popular options in 60 markets around the world including, but not limited to, Argentina, Australia, Belgium, Brazil, Canada, Germany, Denmark, Finland,...

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​Google released a broad core search algorithm on March 12

On 12 March 2019, Google released a broad core search algorithm which appears to be worth one’s while to look into. As it stands, it is unclear as to what exactly has changed. There have been some speculations by those in the SEO industry to suggest that the changes would mainly affect the...

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Link builders are back

SEOs beware: link builders are back with bogus Domain Authority Pitches Often people who are new to SEO or who do not have a lot of experience with SEO may think that Domain Authority holds some power over overall Google ranking – but they do not. The message is clear but may need to be...

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